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Insurance · Sahel · VR
A multinational insurer linked safe driving to its products with a VR driving experience that travelled across its campaign in the Sahel.
The insurer wanted a hands-on experience that promoted responsible driving and showed people why insurance matters, while generating high-value leads.
It had to cope with challenging Sahel conditions and keep working across several campaign locations.
Visitors drive through realistic scenarios themselves, and each one shows what can go wrong on the road and why cover matters.
A flat tyre, a dangerous road: moments drawn from real life, built into the drive.
Equipment designed to withstand challenging Sahel conditions, and to capture leads for the insurer to follow up.
The experience operated at 7+ locations, generated thousands of leads and drove significant engagement.
The insurer gained a road-safety activity that links responsible driving directly to its products.
Agree how you will count leads per location per day before launch, so you can compare sites and decide where to run next.
A multinational insurer linked safe driving to its products with a VR driving experience that travelled across its campaign in the Sahel.
Development of a VR marketing platform for brand storytelling.
A leading multinational insurance firm.
A multinational insurer linked safe driving to its products with a VR driving experience that travelled across its campaign in the Sahel.
Successfully operated in 7+ locations, generating thousands of leads and driving significant engagement.
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